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SHARK CLUB:

THE ROADMAP

This isn’t just a project.

It’s a revolution you can own.

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CHAPTER 1:

THE IDEA SURFACES

October 2021 — In a sea of hype and empty promises, one idea rose above the noise.

Shark Club was founded by Marc Auger, a Marine Corps veteran and entertainment industry pro with a decade-plus of experience producing concerts, tours, and festivals. Fueled by frustration with rug-pull projects and hollow communities, he set out to build something real—an experience-first movement with world-class utility and lifelong value.

Personally funded with close supporters to make it happen. No fluff. No waiting for funding. Just action.

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CHAPTER 2:

CONCEPT TO CREATION

2022 – 2023 — The vision came to life.

  • A professional comic book artist was brought in to illustrate early Shark Club character concepts, setting the tone for a bold, stylized universe.

  • From there, a top-tier 3D design team built over 300+ custom character traits—ready for collectibles, games, animation, and merchandise.

  • Scripts and voice acting were developed for a future animated series.

  • Exclusive trait-based designs led to conversations with Nike and Adidas for high-level merch partnerships.

  • Work began on the foundations of a gaming metaverse powered by Shark avatars, player-owned land, and an in-world economy.

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CHAPTER 3:

THE SHARKS HIT THE TRACK

2023 – 2024 — Shark Club goes from digital to real-world.

  • Shark Club became a title sponsor for Jordan Bernloehr, a Pro Buggy driver who dominated the 2024 CHAMP Off-Road series and won the Pro Buggy Championship.

  • The race team gained visibility across national events and broadcast platforms, pushing Shark Club into the eyes of a new audience.

This wasn’t just marketing—it was our way of showing the physical footprint of a digital-first brand.

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CHAPTER 4:

FIGURINES, TOYS & TANGIBLES

2023 – 2024 — The characters begin to take physical form.

  • We partnered with SJRoy Labs, led by fellow Marine Corps veteran Steve Roy, to bring our Sharks into the real world.

  • Figurines, collectibles, and smart-wearable merch entered prototyping, merging physical product design with RFID integration and digital twins.

  • The early toy line is now nearing completion, ready to enter full production and retail rollout.

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CHAPTER 5:

A FESTIVAL BUILT BY THE PEOPLE

As the Shark Club community grew, so did its ambitions.

We designed a full-scale music and lifestyle festival where members don’t just attend—they co-create.

  • Vote on the lineup

  • Help pick the city

  • Design the stage themes

  • Unlock behind-the-scenes access

Lifetime VIP Members receive lifetime VIP entry to every Shark Club event, plus a free +1 GA ticket—making it easy to bring someone along for the ride.
This is Festival meets DAO, with a crowd that calls the shots.

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CHAPTER 6:

THE SHARK CLUB ENTERTAINMENT DISTRICT

Not stopping at events, we conceptualized the future of immersive entertainment:
A commercial entertainment district anchored by modular dome structures—scalable venues that can host anywhere from 200 to 30,000 guests.

Each dome will host concerts, gaming tournaments, art shows, and brand activations. These are plug-and-play ecosystems where Shark Club Lifetime VIP Members get first-in-line access to vend, perform, create, and earn.

The goal: own the space where culture happens.

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CHAPTER 7:

THE IRL HQ

Shark Club’s future includes a physical headquarters, complete with:

  • A state-of-the-art studio for streaming, production, and media

  • A multi-use venue space for events, launches, and meetups

  • Offices for strategic partners and collaborators

  • A flagship merch and collectibles storefront

This is more than a workplace—it’s a creative lab and real-world clubhouse for the Shark Club community.

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CHAPTER 8:

THE DIGITAL ECOSYSTEM

We’re preparing to launch a Kickstarter campaign to fund development of our:

  • Smart ticketing platform (secure, verified, and resellable access)

  • Digital marketplace (trade, rent, and monetize your perks)

  • Metaverse platform (play-to-earn, land ownership, avatar utility)

Once funded, these systems will be developed by our trusted partners at Ethereal Labs, and integrated directly into the Shark Club experience.

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CHAPTER 9:

REVENUE IN YOUR POCKET

This isn't just access—it's opportunity.

  • Rent your Lifetime VIP Membership to others for events

  • Sell your VIP access and keep the GA for yourself

  • Earn currency inside the game world

  • Operate your own shop, venue, or vendor booth

  • Get paid royalties when your Shark’s traits are used in-game

  • Win raffles, grants, and giveaways just for being active

We’ve built the roadmap to generate passive and active income through both digital and physical channels.

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CHAPTER 10:

THE WAVE IS BUILDING

Shark Club is a long-term ecosystem:

  • Live events powered by the people

  • Characters that become brands

  • A metaverse with real economic value

  • An entertainment company that members help run

  • A physical district where culture is made

  • Tools to build your brand, your income, and your legacy

This isn’t about hype. This is about building something that lasts.

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YOUR MOVE

Whether you’re here for the perks, the community, the revenue, or the chance to leave your mark—this journey has a spot for you.

Shark Club is rising.
Don’t watch from the shore.
Swim with us.

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